INFORMATION
The fourth edition of Fresh Fish, Gothenburg's annual fashion fair and the contest is over and this years Fresh Fish is elected!
It became a designer Thorhildur Johannesdottir with her brand TOTA who took home the victory!
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WINNER OF FRESH FISH 2010 - TOTA
The jury justified their choice of "Best Fresh Fish" as follows:
"With an elaborate collection that breathes sensuality, purity and femininity Thorhildur Johannesdottir succeeds in a appealing way to give us a design that feels both modern and timeless. In a zeitgeist filled with anxiously trend-seekers the winner stands out from the crowd with self-evidence and a sense of fit and high material knowledge. Tasteful, stylish, sensual and contemporary."
Pictures » TOTA
Video interview » TOTA
Video fashionshow » TOTA
MISC. MEDIA
Video » Fashionshow
Video » Austria fashionshow
PARTICIPANTS 2010
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| Alexandra Werner |
Angelique Fihn |
BittraBritta |
George Rostiashvili
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Kim Hagelind |
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| Mina Lundgren |
Rebecca Pirosanto |
Sheri Yavar |
Henrik Hiltula |
Therese Jasmine Jobson |
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| Amanda Nygren |
Ridiculous |
Emelie Grahn Sjölund |
Hanna af Ekström |
Klara Hobbs |
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| MLI by SVENSSON |
Rouge |
Smyckorama |
Cal Andelius |
Amelie Hjort |
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| Aviad Arik Herman |
Fredrik Gaerdhammar |
Ida Lundell |
Mascha van Welij |
Paulin Mellgren |
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| S.C.E.B. |
Helena Svensson |
A. Vuohisalo |
TOTA |
Anna Nilsson |
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Photo » Andreas Sundgren |
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