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INFORMATION

The fourth edition of Fresh Fish, Gothenburg's annual fashion fair and the contest is over and this years Fresh Fish is elected!

It became a designer Thorhildur Johannesdottir with her brand TOTA who took home the victory!

WINNER OF FRESH FISH 2010 - TOTA

The jury justified their choice of "Best Fresh Fish" as follows:

"With an elaborate collection that breathes sensuality, purity and femininity Thorhildur Johannesdottir succeeds in a appealing way to give us a design that feels both modern and timeless. In a zeitgeist filled with anxiously trend-seekers the winner stands out from the crowd with self-evidence and a sense of fit and high material knowledge. Tasteful, stylish, sensual and contemporary."


Pictures » TOTA
Video interview » TOTA
Video fashionshow » TOTA

MISC. MEDIA

Video » Fashionshow
Video » Austria fashionshow



PARTICIPANTS 2010

Alexandra Werner Angelique Fihn BittraBritta George Rostiashvili
Kim Hagelind
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Mina Lundgren Rebecca Pirosanto Sheri Yavar Henrik Hiltula Therese Jasmine Jobson
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Amanda Nygren Ridiculous Emelie Grahn Sjölund Hanna af Ekström Klara Hobbs
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MLI by SVENSSON Rouge Smyckorama Cal Andelius Amelie Hjort
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Aviad Arik Herman Fredrik Gaerdhammar Ida Lundell Mascha van Welij Paulin Mellgren
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S.C.E.B. Helena Svensson A. Vuohisalo TOTA Anna Nilsson
         

 
Photo » Andreas Sundgren