The Fresh Fish of the Year will be announced on the last day of the show by the prominent Fresh Fish jury,
this year comprising:


Amanda Berg
Metro's fashion director in Gothenburg and a much-visited blogger for the last three years with Gothenburg as her base. She has also designed jewellery for Mi Lajki and a clothing collection for Bik Bok in addition to being a model and DJ.
http://www.metrobloggen.se/amandaberg

Katrin Linhard
Head of Fashion at Nelly.com Female Apparel. Katrin is responsible for the young female clothing section of Nelly.com, which includes over 250 brands.  She is also responsible for all of Nelly's own brands and production.
http://www.nelly.com

Mattias Lind
Designer and founder of Julian Red, originally a pure jeans brand that is now expanding internationally with clothes collections for both men and women.
http://www.julianred.com

Rasmus Wingårdh
Clothes designer, previously known as the executive designer of Filippa K's male department, currently involved with "project nn.07". Founder and owner of the brand Simplicite compliquee.
http://www.projectnn07.com

Viveka Bergström
Paris based jewelry designer educated at Beckmans, whose jewelry is often seen in fashion reports both in Swedish Elle and in international magazines.
http://www.viveka-bergstrom.com/index.php